Friday, April 28, 2006

A grand unified theory of YouTube and MySpace. By Paul Boutin:

I was skeptical when I heard how huge video-sharing hub YouTube and social-networking hotspot MySpace have become. YouTube claims 40 million plays a day, up from 35 million just a week ago. The Washington Post recently reported that MySpace pulls more monthly visitors than Amazon and is closing in on AOL and eBay. Both sites are vague about their traffic details, though, so I ran them through Alexa, the traffic report generator favored by techies who don't trust press releases. I nearly fell out of my chair. On Alexa's charts, MySpace is an order of magnitude bigger than Friendster. YouTube will pass CNN any day now.
But the focus on the collaborative nature of these sites has been nagging at me. Sites like Friendster and Blogger that promote sharing and friend-making have been around for years with nowhere near the mainstream success. I've got a different theory. YouTube and MySpace are runaway hits because they combine two attributes rarely found together in tech products. They're easy to use, and they don't tell you what to do.